Why does Marketing attract students?

Technology has strongly influenced consumer habits and behaviors, promoting the development of Marketing (Digital Marketing). The demand for high-quality human resources in this industry has also increased significantly. Therefore, it is not difficult to understand why Digital Marketing has the power to spread and attract thousands of young people to choose every time the enrollment season comes.

What is Marketing (Digital Marketing)?

Marketing is the marketing of products and services with clear, measurable, and highly interactive goals using digital technology to reach and retain customers.

The goal of Marketing is to increase brand awareness, build customer trust and boost sales; helping businesses easily reach and interact with customers more effectively than traditional media advertising channels. Customers can easily recognize the brand through the company's image, logo, and slogan everywhere on the Internet.

The demand for human resources in the Marketing industry has increased significantly in recent years.

Why is Marketing (Digital Marketing) important in the digital age?

In this era, Digital Marketing has become increasingly popular and plays an extremely important role, even surpassing traditional Marketing methods. According to data compiled by We are Social, there were about 72.10 million Internet users in Vietnam in January 2022, accounting for 73.2% of the total population and an increase of 4.9% (3.4 million people) compared to 2021.

Number of Internet users in Vietnam in 2022.

Data published on Meta's advertising resources shows that there will be about 70.40 million Vietnamese users using Facebook and 11.65 million users using Instagram in 2022. According to advertising resources update from Google, there will be about 62.50 million users in Vietnam using Youtube in early 2022.

These figures have partly demonstrated that the Internet and social platforms play an extremely important role in the lives of Vietnamese people. This is also the reason that could not be more convincing for many businesses to switch from traditional marketing to Digital Marketing, even spending a large amount of money on this activity to be able to reach as many customers as possible.

Marketing (Digital Marketing) has high career opportunities

In the era of technology 4.0, the Marketing industry has been changing quite strongly with digital platforms applying the latest technologies. Therefore, this field is more sought after than ever. Career opportunities for Marketing students are also quite diverse.

After graduation, students can take on job positions such as: Specialist in marketing, communications, advertising, and branding departments; Expert in analyzing and establishing marketing research plans; Manager in marketing, communications, advertising, and brand management departments; Teaching, research, etc.

Attractive salary

The salary of Marketing industry is quite high, for new graduates, the salary will be from 7 - 10 million VND/month. In addition, depending on ability, position and work experience, the salary will be higher from 35 - 50 million VND/month.

Why should you study Marketing (Digital Marketing) at Dai Nam University?

• Modern and spacious facilities; equipped with machinery systems to serve students' practice and combat.
• Good teaching staff, professional service staff, dedicated to students.

Modern, spacious facilities, meeting all learning and practice requirements.

• Modern training programs equip students with core knowledge, students are proactive in self-study, and can study anytime, anywhere.
• Study time at the school is 3 years/course, 3 semesters/year for all majors (except Pharmacy is 4.5 years; General Medicine is 6 years), helping students graduate and have jobs early.
• Students are trained to develop comprehensively in Professional knowledge - Vocational skills - Foreign languages - IT - Soft skills - Standard attitude - Discipline - Lifelong health training habits.
• Students learn through experiences associated with real projects; experience, practice, and intern at leading Vietnamese enterprises that are strategic partners of Dai Nam University.

The teaching staff is highly qualified and dedicated to their profession.

• Reduce exam pressure with flexible ways to assess learners' abilities.
• Professional, modern AI learning advisory system and learning advisory system accompany, always ready to help students.
• The employment rate of graduates is high, in many majors 100% of students have jobs while still in school.
• Transparent, quality and effective learning environment.
• A variety of extracurricular activities connect students with the community through cultural and social activities.

Library with thousands of books for students to research and study

04 admission methods to Marketing (Digital Marketing) at Dai Nam University:

Method 1: Use the results of 03 subjects from the high school graduation exam results according to the registered combination for admission consideration. Candidates must graduate from high school and have exam results that meet the quality assurance threshold set by the school after receiving the high school graduation exam results.

Method 2: Use the results of 03 subjects from the 12th grade high school study results according to the registered combination for admission consideration.

Method 3: Direct admission according to regulations of the Ministry of Education and Training and the School.

Method 4: Admission of foreign high school graduates

REGISTER TO SUBMIT APPLICATION ONLINE: HERE

BTT