Marketing - A profession of the digital age and a smart choice at Dai Nam University.

In the digital age, where brands no longer compete solely on products but also on connecting with and persuading customers, Marketing has become one of the most dynamic, opportunity-rich, and attractive fields of study. More than just "advertising" or "selling," Marketing today is about data, technology, creativity, and long-term strategy. At Dai Nam University (DNU), Marketing is taught in a practical way – keeping up with trends and closely aligned with business needs, helping students not only learn to know, but also learn to apply and develop long-term. Below are the reasons why more and more young people are choosing Marketing at Dai Nam University as a serious step towards their future careers.

Marketing is a field of study that has a strong and enduring appeal to prospective students.

What is marketing and why is it becoming increasingly important?

Marketing is a set of activities aimed at building brand awareness, reaching customers, creating value, and driving revenue through various channels, especially the digital environment. In the age of the internet and social media, marketing not only helps businesses "become known," but also helps them gain trust and be chosen by customers.

According to reports on the digital market, the majority of Vietnamese people use the internet and social media every day. This means that customers are in the digital environment, and businesses that want to grow must have an effective marketing strategy on this platform. This is why digital marketing has become a cornerstone of the business strategy of most companies today.

Wide range of career opportunities, attractive income.

The development of e-commerce, social media, AI, and big data has led to the continuous evolution of marketing, resulting in a large and stable demand for human resources in almost all fields: business, technology, education, finance, healthcare, entertainment, etc.

At Dai Nam University, Marketing is one of the majors with a large number of applications each admissions season.

Graduates in Marketing can work in a variety of positions, such as:

+ Marketing Specialist, Digital Marketing Specialist, Communications Specialist, Brand Specialist

+ Digital Content Specialist, Social Media Specialist, Performance Marketing Specialist, SEO/SEM Specialist

+ Market analysis, customer behavior research, strategic planning

+ Managing Marketing, Communications, and Branding within the company.

+ Teaching, research, or further studies in the field of Marketing and Communications.

In terms of income, the starting salary for fresh graduates is usually around 10-15 million VND/month, and can increase rapidly with ability and experience. For highly specialized or managerial positions, an income of 35-50 million VND/month is entirely achievable.

Studying Marketing at Dai Nam University equips students with comprehensive knowledge and skills, preparing them to integrate into the modern labor market.

Why should you study Marketing at Dai Nam University?

At Dai Nam University, Marketing is not taught in a "learn to pass exams" style, but rather in a way that prepares students for the profession. Students learn in an environment where:

- Modern facilities, including classrooms, computer labs, and equipment for practical work, projects, and real-world applications.

- The teaching staff are professional and dedicated, supporting students throughout each course module and learning project.

- The updated training program focuses on core knowledge, professional skills, and self-learning abilities, enabling students to learn anytime, anywhere and adapt quickly to market changes.

A dynamic, modern, and open learning environment helps students to broaden their thinking and develop comprehensively.

- The streamlined training duration of 3 years per course (3 semesters per year) allows students to graduate and start working sooner, saving time and costs.

- Comprehensive training, encompassing professional knowledge, vocational skills, foreign languages, IT, soft skills, professional attitude, discipline, and health and fitness habits.

- Learning through experience and real-world projects, including internships at the university's partner businesses, helps students become familiar with the real working environment early on.

- Flexible assessment, reduced exam pressure, focus on work skills and learning outcomes.

- A system of academic advisors and AI mentors, accompanying and supporting students throughout their studies.

-The employment rate for graduates is high, with many fields achieving 100% employment for students even before graduation.

-A transparent and dynamic learning environment with numerous extracurricular and socio-cultural activities helps students develop holistically and connect with the community.

100% of Marketing students are connected with job opportunities before graduation.

Marketing is a field of creativity, technology, and people. Studying marketing is not just about getting a job, but about developing long-term adaptability in the ever-changing business world.

With its guiding principle of "For the dedicated learners," Dai Nam University not only teaches students how to do marketing, but also helps them become ethical professionals with real competence and value in the labor market.

>>> Register for admission: HERE